Management Conference FLOW, 28.01.2020

Venue:  Ülemiste City, Öpik2 Conference Center, Valukoja 8, Tallinn, 28th of January, from 9:30 to 17:30

The main theme of the annual management conference 2020 of Estonian Association for Quality (EAQ) is FLOW – how can we ensure fluent and lean operation as well as high performance at the same time. We are approaching FLOW from different perspectives – starting from mindfulness and creative state of mind, customer journey offering excellent experience, aligned and agile work processes, harmonized management of supply and value chains up to circular economy and the changes in VUCA environment, which have high impact on everything we do. We are going to discuss how modern technology and digitalization opens new opportunities, but also creates new risks in a more complex and uncertain world.

Keynote Speakers:

Keynote speaker Gregory H. Watson (Business Excellence Solutions, Finland) takes us on a century-long journey with a look into the future in his speech 100 years in the Developing Flow of Profound Quality Knowledge. In addition, on 29 January he runs a workshop Managing Daily Work in Lean Organization: Combining Operational Flows with Resource Flows.

Willy Vandenbrande (Belgium) talks about agile quality, Christian Mayeur (France) about customer journey, Tani Järvinen (Finland) about circular economy. An EFQM representative gives an overview of the transformed EFQM Model and Thomas Iff (Switzerland) shares PostMail’s experience on their journey towards Excellence (2019 EFQM Global Excellence Award runner-up). Emöke Sogenbits (HANZA) talks about manufacturing challenges in VUCA world, Piret Jamnes (Fontes) about mindfulness and Katrin Alujev about the lightness of living.

Estonian finalists of the international competition Quality Innovation Award (QIA) 2019 are sharing their stories. In the end of the day we recognize the winners of QIA, Quality Deed 2019 & Quality Face 2019 as well as the Walter Masing Award.

Working languages are Estonian and English. Simultaneous interpretation is available.

Workshop Managing Daily Work in Lean Organisation: Combining Operational Flows with Resource Flows on the 29th of January is in English without interpretation.

Seminar Creating Flow in Health and Social Care Sector on the 29th of January is in English without interpretation.


9:00 – 9:30 Registration and coffee

9:30 – 12:00 SESSION I

Tiia Tammaru, Chairman of the Board, Estonian Association for Quality – Opening and greetings

Christian Mayeur, Head of Development & Innovation, AFNOR (France) – FLOW Is the New PLACE 

Paul Edie, Board Chair, Care Inspectorate Scotland (Scotland)My Support, My Life: What Scotland’s New National Health and Social Care Standards Mean for People Who Experience Care

Willy Vandenbrande, QS Consult (Belgium) – Agile Quality: A Change in Mindset

Emöke Sogenbits , Cluster Baltics HANZA, President (Estonia) – Implementing FLOW for a Manufacturing Unit in the World of VUCA

Rainer Pesti, Marketing and Communications Manager, Ragn-Sells (Estonia) – Resources and Circular Economy

12:00 – 13:00 Lunch

13:00 – 15:10 SESSION II

Thomas Iff, PostMail (2019 EFQM Global Excellence Award runner-up, Switzerland) – PostMail’s Journey towards Excellence

Gianluca Mule, COO, EFQM (Belgium) – The EFQM Transformation

Tani Järvinen , Finnish Quality Association (Laatukeskus, Finland) – Circular Economy: New Thinking Not an Option but Obligation

Piret Jamnes, Fontes, Partner and Leader of Development Team (Estonia) – Mindfulness– How I Was Running Hastily to Meditation Sessions and Beyond 

Katrin Alujev (Estonia) – The Lightness of Living

15:10 – 15:30 Energy Break

15:30 – 17:30 SESSION III

Quality Managers’ Professional Certificates (level 7) 

Quality Deed 2019 & Quality Face 2019

Walter Masing Prize – in co-operation with German Quality Society (DGQ)

Quality Innovation Award 2019 finalists and winners  – presentations and recognition – in co-operation with Finnish Quality Association (Laatukeskus)

16:45 – 17:30 Dr. Gregory H. Watson, Chairman, Business Excellence Solutions (Finland) – Keynote Speech: 100 years in the Developing Flow of Profound Quality Knowledge

17:30 – 19:00 Reception

Registration and prices

PRICE Conference 28.01.2020 Lean Workshop 29.01.2020 Conference & Lean Workshop 28.+29.01.20 Social Care Seminar 29.01.20 Conference & Social Care Seminar 28.+29.01.20
MEMBER * 275 299 549 90 335
NON-MEMBER 345 399 699 110 425
MEMBER * 199 249 399 80 225
NON-MEMBER 249 349 549 95 335
Special conference price (not for the workshop)  for the first 25 STUDENTS – 50% OFF REGULAR PRICE+VAT ***
STUDENT***  124.50

20% VAT is added to the prices.

* member price applies for the members of Estonian Association for Quality (EAQ), students of Estonian educational institutions and partners of EAQ

** Early Bird price for the Conference and Lean Workshop applies until 31.12.2019, for the Social Care Workshop until 10.01.2020

*** offer for the students of Estonian educational institutions

PAYMENT according to issued INVOICE.


CANCELLATION: Please announce cancellation in writing, sending an e-mail to the address at least 10 office days before the event. In this case the received fee will be returned or the invoice will be annulled. In case of cancellation of 5 office  days before the event 50% of the fee will be returned. No refund later.

The organizer may take photos, make videos and recordings during the event and share them with participants as well as in public media channels, also use them for marketing similar events.

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In case you are interested in promoting your products or services, please contact by e-mail

Contact:, + 372 5695 6005

Location, parking, public transport

Conference takes place in Ülemiste City, Öpiku conference center Valukoja 8 “Kosmos” room.

Parking: real-time parking information is available at:

The closest free parking space is located in Ülemiste Center, about 400m from the conference center.

Public Transport

Buses: 7, 15, 45, 49, 65 (alighting at Lõõtsa or Valukoja)
Tram: 4 (alighting at Ülemiste Linnak))

From Nordic Hotel Forum to Conference Venue Öpiku: Take bus no 15 from Hobujaama to Lõõtsa, approximately 40 minutes or take tram no 4 from Hobujaama to Ülemiste City.

Find more info about bus/tram schedules here:

Accommodation booking

Nordic Hotel Forum, the superior four-star business and conference hotel, welcomes you in the heart of Tallinn. With prominent location on the edge of the Tallinn Old Town, UNESCO World Heritage Site, guests at Nordic Hotel Forum have a choice of 267 rooms: all spacious and elegantly furnished, with every detail carefully considered. Each room contains air-conditioning, an LCD TV, Wi-Fi, a safe deposit box, a minibar, tea and coffee making facilities, iron and ironing board and a hairdryer. If necessary, we have rooms suitable for disabled people and people with allergies. In the hotel guests can enjoy a variety of complimentary amenities – Wi-Fi all over the hotel, entrance to the leisure centre on the top floor of the hotel from 07:00-22:00 which includes sauna, steam bath, an indoor pool 5×9 m and a jacuzzi. There is a 24/7 gym to work out in, as well as a business centrethat guests can use. Shopping and entertainment venues are all within walking distance. By taxi, Lennart Meri Tallinn Airport is just 10 minutes away, while the port is only 5 minutes away.

A special accommodation rate at Nordic Hotel Forum applies for Quality Seminar delegates.

Standard single room 94 EUR/ night

Standard twin/double room 99 EUR/ night
Rates include buffet breakfast, WiFi, use of leisure center and VAT.

Bookings can be made by e-mail or over the phone +372 6222 999 (Promotional code: Quality Seminar).

Early reservation is recommended since we operate on a “first come, first served basis”.

Conference supporters