Triin Vihalemm is a Professor of Communication Studies and the Programme Manager of the Master’s programme “Change Management in Society”. A journalist (BA), social scientist (MA) and communication researcher (PhD) by education. Triin has personally experienced large societal changes by participating in the Phosphorite War and Singing Revolution as a student and entering a turbulent market economy after graduating from university in the 1990s. Triin has worked at the market research company Emor in different positions from project manager to deputy director. In the 2000s, she began her career at the university.