Project Description

Ulf Gustavsson, Secretary General, European Organization for Quality, EOQ.

Ulf Gustavsson

Ulf has been both a leader and a manager since 1991. This includes 12 years as at IKEA, the home furnishing company, in different global positions both in Sweden and abroad. His previous assignments also include managerial positions in the international telecom company Millicom that is listed at Nasdaq New York and Stockholm Stock exchange market. Ulf is since June 2020 Secretary General for European Organization for Quality, EOQ. Besides his role as Secretary General, he holds positions as chairman of the board in a couple of companies. He is also a past chairman in Swedish Association for Quality, SFK, a member organization of EOQ.


Ulf Gustavsson | LinkedIn


Title of the presentation: EOQ – Transforming into the digital era

Academic title: Bachelor’s Degree, Business Administration and Management, General

Name and Surname: Ulf Gustavsson

Organization: European Organization for Quality

Position: Secretary General

Abstract: European Organization for Quality (EOQ) like many other organizations, are facing a changing environment that requires new ways of working. During this presentation you will hear about the ongoing work to rebuild EOQ to better fit the need of the future.

The following questions will for sure be answered:

  • What strategic focus areas are identified for EOQ?
  • What is digital transformation?
  • What kind of leadership is needed?


More: Ulf’s interview in the CQI magazine ‘Quality World’, July/August 2020.

Article republished with permission from the CQI & IRCA ( This article first appeared in Quality World magazine (July/August 2020)